The Denver Broncos: A Study in Sport's Visual Branding
Unveiling the History and Evolution of the Broncos Logo
A Timeless Symbol of Endurance, Commitment, and Irresistibility
The Denver Broncos logo, a symbol of endurance, commitment, and irresistible spirit, holds a prominent place in the annals of professional sports branding. The modern, concise emblem, introduced in 1960, embodies the team's rich history and aspirations.
The Broncos, a charter member of the American Football League, adopted their name through a fan contest held in 1960. The team's logo, featuring a white bucking bronco outlined in black and enclosed within an orange "D," has undergone minimal changes over the years, a testament to its enduring appeal.
The Broncos' primary helmets remain navy blue, while the alternate helmet is white. Both helmets proudly display the current team logo, complete with the triangle clusters adorning the top, a subtle nod to Denver's mile-high elevation.
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